100th anniversary

In 2024, The Foundation Against Cancer celebrates its 100th anniversary under the patronage of Queen Mathilde. From its inception in 1924, its main thrust has been to turn hope into victory. 100 years will be celebrated with a challenging ambition for the future, a Team Hope of scientific researchers, doctors and healthcare providers, 35 million euros for scientific research and a call for a new National Cancer Plan. Bold ambition: from 5 to 10% increase in survival rate 5 years after diagnosis by 2040. Cats Communication moderated the 100th anniversary celebrations.

Client: stk

Services: Press & PR & Presentation, interviews and moderating